WASHINGTON – Nov 8, 2021 – Facebook has changed its name to Meta and updated its logo to an infinity loop that resembles the letter M.
To celebrate the rebranding of the Facebook, a limited edition – Meta Coins was launched in October 2021. 21 million Meta Coins will be distributed globally in more than 100 countries. These commemorative coins representing a new decade of the online social networking experience.
To get media and consumers talking about the rebranding of the social media giant and taking inspiration from key insights. Starting on Nov 1, Meta fans in more than 100 participating countries around the world could get their hands on one of the 21 million Meta Coins.
According to the brand the name represents the company’s move further into the metaverse – a digital world where people can experience an alternate life to their real-world existence.
Both the name, which has been created in the company’s familiar 2019 typeface, and logo will be used within all apps owned by the company including Whatsapp, Instagram and Messenger. They will also be used for its virtual reality brand Oculus, which the company acquired in 2014.
Meta, will bring metaverse to life and help people connect, find communities and grow businesses. Metaverse is a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will share immersive experiences with other people even when they can’t be together — and do things together that couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for social experience.
According to a letter Zuckerberg published on the brand’s blog:
“The defining quality of the metaverse will be a feeling of presence – like you are right there with another person or in another place.”
“The metaverse encompasses both the social experiences and future technology,” it continued.
Rebrand marks company’s shift away from social media platform. Under the Meta umbrella, the company is now attempting to create a platform where users will be able to “socialise, work, learn, play, shop and create” across various apps.
Terence H. Bell
Head of Communications
About Meta Inc.
Meta Inc., doing business in Metaverse, is an American technology company based in Washington.